Not every dog comes with a backstory. For adopted pups, birthdays can be a mystery - so DOGust 1st gives every shelter dog a day to be celebrated. Whether they’re young, old, playful, shy, or goofy, this is a day to recognize the love and second chances that rescue dogs bring to our lives.
🐾 Why DOGust 1st Matters
Founded by North Shore Animal League America, DOGust 1st recognizes the thousands of dogs in shelters or adopted without known birth dates. It's a joyful reminder that every dog deserves a birthday cake, a belly rub, and a place to call home.
🎈 How to Celebrate DOGust 1st
🎉 Adopt or Foster a Dog
Giving a dog a second chance is the ultimate celebration.
🦴 Spoil a Shelter Pup
Drop off toys, treats, or enrichment items to your local rescue.
🐶 Host a Barkday Bash
Invite your dog’s friends for treats, splash pools, or a birthday-themed hike.
📷 Share Their Story
Post your rescue dog’s adoption journey online to inspire others. Bonus if you tag your shelter!
📦 Donate Tech Like iPupPee
Devices like iPupPee can help shelter and newly adopted dogs communicate needs, feel secure, and reduce anxiety in unfamiliar settings.
📲 How iPupPee Helps Shelter Dogs Settle In
Adopting a rescue dog means building trust - and that takes time. iPupPee empowers dogs to alert you when they need to go outside, feel overwhelmed, or want your attention. The built-in camera and speaker give you peace of mind and offer them a lifeline during their adjustment period.
Whether it’s their first night home or their first birthday ever, iPupPee helps your dog feel seen and supported.